W5 Reaches New Heights

Belfast-based visitor attraction, W5 is celebrating success after scooping an incredible five major awards in just one week.

The accolades recognise W5 for excellence in marketing, design, digital marketing and the overall excellence of the centre itself. This impressive raft of wins reinforces the science and discovery centre’s reputation as a best-in-class visitor attraction.

W5 saw off stiff competition to scoop the Northern Ireland Tourism Award (NITA) for Best Marketing Initiative, along with two wins at the Belfast Business Awards for Best Digital Marketing and Best Marketing Initiative.

These awards recognised the Halloween ‘Monster Manor’ event – an engaging indoor interactive walk-through experience that ran on selected dates throughout October. Families who visited the ‘spooktacular’ installation also enjoyed over 250 interactive exhibits and live shows.

Adrian Lutton, Head of Design, Exhibitions and Marketing at W5 commented: “We adopt a dynamic approach to providing a quality family experience, ensuring there is always something new to see and do each time you visit. Last year we spotted an opportunity in the family visitor attraction market around Halloween and so ‘Monster Manor’ was born. We are absolutely delighted that it has been so successful in terms of visitor numbers and of course, award wins.”

Judge Rachel Quigg, of the NITA panel said: “Throughout their written entry and shortlisted presentation to NITA judges, W5 displayed an excellent use of a fully integrated marketing campaign and engaged with key 3rd parties such as print, TV and radio broadcasters on a very limited budget. In doing so they achieved record visitor numbers to not just the event itself but to W5 since it opened fifteen years ago. As a result of the campaign, traffic to the website increased as did the awareness of W5 as a top family attraction in the City of Belfast.”
The award wins didn’t stop there, Trip Advisor granted W5 with a Certificate of Excellence for the 5th year in a row and the centre won a prestigious RSUA Design Award for Climbit – an incredible multi-storey climbing structure, designed in conjunction with White Ink Architects. Climbit is a cross between a maze and a jungle gym and the first of its kind in the UK and Ireland.

For further information on W5 visit http://www.w5online.co.uk/what-is-w5/

28 June 2016 - Picture by Darren Kidd / Press Eye.