West Coast Cooler FASHIONWEEK fizzed into focus as it launched the line-up for its twenty-first season.  Celebrating this milestone with a ‘coming of age’ theme, the event sees the addition of a new ‘Fifty over Fifty’ show for the fashion fabulous in their fifties and beyond, as well as the re-introduction of the Fashion & Retail Awards, which will celebrate the history of the event as well as looking to the future of fashion here.

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The four day event, which will run from March 10-13, will see the return of nightly catwalk shows featuring collections from both the high street as well as from independently owned boutiques plus local designers’ work and the popular Sushi Saturday and Style Sunday events to round off the long weekend of fashion.

Commenting on upcoming womenswear trends FASHIONWEEK director Cathy Martin said: “Trends are sticking around and evolving over a few seasons now, it’s not like something is hot and trendy for just a few months and then it disappears again, so right now we’re seeing a return to colour popping and blocking from 2015, but contrasting fabrics as well as colours are used to create a bold and bashful look. For those a little more fashion shy, pale pastels are perfect, and this season they’re mixed with off-shoulder silhouettes plus lots of romantic ruffles and frills for a feminine feel. Florals abound again – they’ve been around for about four seasons now in various guises, but this time they’re also embracing frills and ruffles too. It’s quite a romantic and feminine season all in all. To counter this, there is a massive ‘death by denim’ trend, with all-denim-everything ensembles across most designer and high street collections.”

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FASHION WEEK Director, Cathy Martin

FASHION WEEK Director, Cathy Martin





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