Pure Class Prize

A fairly serious selfie situation is expected to break out in parts of Northern Ireland over the next few weeks as Harp Lager says ‘see ye later’ to its super-popular ‘Pure Here’ limited edition cans.

Harp has put a whole rake of YOU’VE WON cans inside some of the last remaining 12 packs. Those lucky enough to find one can take a pic of themselves with their YOU’VE WON can to claim one of a host of Pure Here prizes including a year’s supply of free beer, Boojum burritos, or haircuts; a snooker lesson with Mark Allen; and a bespoke, purpose-built pub in their own garden…complete with a home visit from boxing legend Carl Frampton.

The Pure Here Limited Edition cans, which feature some of the best bits of the Northern Ireland landscape in the design, launched last summer and have proved a huge hit with Harp fans ever since. Each of the six counties got its own specific can design, as did Belfast, for those with loyalties split between Antrim and Down. The limited edition run is now nearing its finish and the #PureHereGiveaway will start from March 26th when YOU’VE WON cans will be hidden in packs.

Harp Brand Manager, Jeanette Levis said: “We wanted to say a big thank you to all the Harp fans who bought and loved the ‘Pure Here’ cans since they were released last summer. The cans were created as a celebration of some the places that make life in NI so special and there is a lot of love for them among Harp fans. The feedback has been amazingly positive. It’ll soon be time for a new chapter in Harp’s story but, in the meantime, we wanted to give back to our fans by giving away loads of great prizes as we say ‘cheerio’ to the Limited Edition cans.”

Two-weight world boxing champ Carl Frampton added: “Whoever is lucky enough to win this custom-made pub is in for a treat. It’s class looking. I’m looking forward to calling round the winner’s house to see it in its new home and I’ll bring some of the last of the Pure Here cans with me to stick in the fridge!”

Finders of the YOU’VE WON! cans should take a pic of themselves with their winning can and send the image, along with the unique can code, to the Harp Facebook page or call the competition line printed on the side of the can for details on how to claim your prize. The Pure Here cans will disappear from shelves for the final time in the coming months. For a full list of prizes plus Terms and Conditions, please visit the Harp Facebook page.