Heidi Klum Wows With Lidl

It may be only August but news of the debut Heidi Klum for Lidl collection
has us looking forward to Fall.

The first collection in the #LETSWOW fashion campaign, themed ‘Heidi in the City’ launches on September 7th during New York Fashion Week at an international fashion event and will be launched in Lidl stores on September 18th.

Globally recognised for its vibrant fashion scene, New York is more than just a backdrop to the launch event because Heidi has drawn inspiration from her favourite city for this first collection.

As energetic as New York and as versatile as Heidi Klum herself, the collection offers stylish wardrobe staples with statement prints and modern detailing. Think tailored blazers, delicate tops, versatile bomber jackets, super-skinny jeans, romantic lace and rock-style leather in hues of vibrant blue and warm cognac. Quality is at the core of the collection, with soft suedes and on-trend leather featuring throughout, available at an affordable price point, ranging from £4.99 to £49.99.

Commenting on the collection Heidi said: “I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price.”

Liam Casey, Commercial Director, Lidl Northern Ireland said: “Working alongside Heidi Klum, a highly successful and creative designer, we are bringing affordable fashion to the forefront. The #LETSWOW concept is all about surprising our customers with a trend-led fashion collection at highly competitive prices. We look forward to offering our customers our most extensive fashion range to date.”

The collection launches in all 38 stores across Northern Ireland on 18th September for a limited period while stocks last. In addition to clothing (in sizes 34 to 44), the range also includes must-have accessories and shoes (in sizes 37 to 41). Internationally, the collection will be available in a total of 28 countries in over 10,000 Lidl stores to create the perfect day-to-evening looks.