Contour like Kim

The Queen of Contour, Kim Kardashian West, has now created her own makeup line.
KKW BEAUTY launched with its signature Crème Contour & Highlight kit including two crème formula sticks and a dual-ended blending tool containing a kabuki brush and beauty sponge – perfect for creating Kim’s sculpted look.
Speaking on the range Kim said: “Over the years I’ve enjoyed switching up my makeup look, from a classic smokey eye, to a bold lip, or an all-over bronzed look, but one thing that’s always remained the same is my love for contouring. I wanted to introduce my beauty line, KKW BEAUTY, with a product that is really the basis around which my whole look is created, my signature product, a créme contour and highlight kit.
“This product is something I’ve been formulating and perfecting for a long time, and I am so excited to share it with everyone. I wanted to make a product that every woman can use; something for all skin tones and a kit that is versatile and that will instantly become a staple in everyone’s makeup routines. I use mine in so many ways, and my kits have become my go-to products, not just for contouring and highlighting, but also for lining my lips, adding a little colour to my cheeks, even priming my lids before applying shadow.
“I’ve been wanting to launch my own beauty line for the longest time. I have so many ideas that I’m developing based on the products and methods that I use and love, and that my fans are always asking me about. I’ve created a collection that is 100% representative of me, from the formulas I use, to the tones of the packaging and the tools and methods of applications. The blending brush, for example, was based on a kabuki brush I’ve had in my kit for 10 years. This collection is for everyone who wants to own the products that I really use and love.
“It’s created from my passion, with you in mind, and I can’t wait to reveal all the products I have coming up.”
The range is exclusively available at