Bushmills® Irish Whiskey has announced the launch of BUSHMILLS RED BUSH, a new brand in the award-winning portfolio.

BUSHMILLS RED BUSH is a subtle and balanced expression – appealing to both whiskey enthusiasts and those new to the category, drawing new consumers into the character and flavour profile unique to Bushmills Irish Whiskey.

BUSHMILLS RED BUSH is a blend of triple distilled single malt and grain whiskey delivering a sweet and exceptionally smooth taste. The amber spirit offers intense aromas of toasted oak, with deep lingering caramel and vanilla notes.

The versatile expression delivers a great, effortless taste neat but also works perfectly as a long serve with a range of mixers like soda, cola or ginger ale.

Colum Egan, Master Distiller at The Old Bushmills Distillery, commented: “While we’ve been innovating with our aged whiskeys for centuries, we’re excited to embark on a journey with the new whiskey drinker. Maturing the whiskey exclusively in first fill bourbon barrels creates a mildly sweet and extremely smooth spirit that will resonate with both frequent bourbon fans and Irish whiskey drinkers.”

BUSHMILLS RED BUSH is priced at £24 for 700ml, bottled at 40% ABV and is available to buy from select retailers and wholesalers.

The BUSHMILLS RED BLUSH signature serve, the Red & White, is as simple as it is enjoyable. The sweet tasting notes of vanilla and caramel in Red Bush are complemented by the refreshing taste of the white lemonade.

Here, Barney O’Kane from speakeasy cocktail bar, APOC, shows us how to master the perfect serve:
35ml of Bushmills Red Bush
125ml of white lemonade
1 wedge of lime
Chunk of ice

Pour Red Bush into a glass and add ice
Top with sparkling white lemonade
Add a wedge of zesty lime
Serve and enjoy!